Blair V. Castro is the founder and owner of SHOOK PR, a full-service public relations firm that specializes in campaign and reputation management located in Pensacola, Florida. Shook PR was founded out of love of helping others and a vision that all people- even those who may feel professionally muffled by larger systems or entities- should be able to amplify their voices and market their visions. Since 2007, Blair Castro has worked on elections on both sides of the political spectrum. She holds 12 campaign certifications and has a proven track record of success. Blair has also been a ghostwriter for over 10 years, and has written articles, political platforms, reports, quotes, and blogs for some of the area's most notable community leaders. Blair is also the current Editor-in-Chief and one of the managing partners of The Pulse Pensacola- an online digital newspaper. She also holds a Juris Doctor degree from Barry University School of Law, where she was the President of OUTlaw, the school's LGBTQ+ student organization. She also holds a Master's of Science degree in Entertainment Business from Full Sail University, where she graduated with a 3.83 GPA and obtained awards in Project & Team Management, as well as Media & Publishing Distribution. Blair also holds a graduate certificate in Conflicts from Religious Traditions from Hebrew University in Jerusalem, Israel where she studied conflict resolution and religious mediation first-hand. She graduated with her Bachelor's degree in Pre-law/Political Science from the University of West Florida at the age of 19. Blair is a West Pensacola native who is deeply committed to the educational and economic growth of the area she grew up in. She is the mother of two children. She is a current board member of the Mass Transit Advisory Committee (MTAC), appointed to represent the City of Pensacola by Mayor Grover Robinson in 2019, as well as a member of the West Florida Collaborative Law group. She is a past board member of Sunday's Child, Keep Pensacola Beautiful, the Institute for Women in Politics, Panhandle Tiger Bay, and the Central Florida Gay and Lesbian Law Association. Blair attends Christ Church Pensacola and is a person of deep faith.